“The jihadist movements of non-sulphured wines, green, under-ripe wines, low alcohol, insipid stuff promoted by the anti-pleasure police”—Robert Parker via Twitter, 5/1/2013
An Al Qaeda safe house in Waziristan, Pakistan
Sheikh Omar: Khalid, I asked you not to disturb me until lunch hour.
Khalid: I am sorry, Sheikh Omar, but I felt obliged to bring this to your attention immediately. This Blobber Parker—he is on to us once again. Look at what he wrote yesterday.
(Khalid places his iPad in front of Sheikh Omar).
Sheikh Omar: He is indeed on to us. But we have no need to silence him; he is helping our cause.
Khalid: I’m afraid I do not understand, Sheikh.
Sheikh Omar: Yes, Blobber Parker sees that we are using wine as a tool of jihad. He is a very intelligent man, with a keen nose for wine mischief; he once met with the FBI and taught them everything they know about fake wines. But no one believes Parker anymore. He was for many years a powerful wine critic, the most powerful wine critic, but now his people mock him. They regard him as a sodden fool shouting at the voices in his head. The more he talks about jihad, the more they scorn him. They believe the opposite of whatever he says. He is an asset for us.
Khalid: So he is a prophet in the wilderness, one might say.
Sheikh Omar: In a manner of speaking, but “prophet” is perhaps not the right word. I’m not such a stickler, but some of our brothers might not appreciate you referring to an infidel as a prophet.
Khalid: You are right; let me rephrase that. He is a wise, benevolent emperor shunned by his demented people. But tell me, Sheikh, for I have never understood: how is wine part of jihad?
Sheikh Omar: Khalid, we have studied these people closely.
Khalid: These people?
Sheikh Omar: Americans. We have studied Americans very closely and know them better than they know themselves. They are a decadent, hedonistic people. They savor the pleasures of the flesh and the pleasures of the table, and they naturally prefer decadent, hedonistic wines. In contemplating some of the more subtle ways in which we could break their will—what we call “soft jihad”—it occurred to us that if we could persuade them to renounce wines of pleasure, to turn away from the wines that truly made them happy, we could weaken them, weaken their resistance to us.
Khalid: Genius. But how did this happen?
Sheikh Omar: Burgundy. We convinced the infidels that the wines of Burgundy were the true wines of pleasure.
Khalid: And that’s not the case?
Sheikh Omar: Ha! Have you ever tasted that shit? I spit it out, of course, but I tasted Burgundy, and it was just as this Blobber Parker said—thin, acidic wine that only a person who hates flavor, who hates pleasure, who hates life and little children and puppies, could possibly like. The aroma was like the breath of a thousand camels, and it is said that all great Burgundies smell like this. Do you know what DRC really stands for? Dirty rotten crap. Blobber Parker saw Burgundy for the cruel hoax that it was, and he tried valiantly to stop his people from smiting their palates with these emaciated, insipid wines.
Khalid: So how did we convince them that Burgundy was good?
Sheikh Omar: We found impressionable young sommeliers, and we played on their vanity. We told them that Parker had a grudge against Burgundy, that his palate was shot from too much high alcohol wine and too much Flannery’s beef, and that they could become the new tastemakers by championing the wines of Burgundy. Once we had the sommeliers duped, the stupid journalists fell into line, and consumers soon followed. We also planted people on wine discussion boards, where they would rave about Burgundy, and this further helped lead the infidels astray.
Khalid: Masterful.
Sheikh Omar: It was worked out better than we ever imagined. These pathetic Americans have convinced themselves that the path of righteousness leads to Burgundy. In fact, it is the road to dhimmitude, and to the restoration of the caliphate. Beaune is the new Vienna, and this time, Insha’Allah, we will breach the gates.
Khalid: Do they really like Burgundy?
Sheikh Omar: They think they like it, they tell themselves they like it, but you can see that they are not deriving any pleasure. The wines are thin, and so are their smiles. They now completely shun the wines that they most enjoy. They are a demoralized people. Their economy is terrible, they’ve run out of good reality shows, they turn to wine for solace, and all they get is flavored water. And it is not just Burgundies that they torture themselves with: they drink cadaverous, vegetal wines from other places, too. They are even forcing winemakers in California to produce such wines. California, the land of sunshine, and they make wines that taste like they came from an outhouse in the Loire—can you imagine? It is a nation gone mad, a nation of wine masochists. And I must tell you something else: we have also conspired to deprive them of the wines they used to prefer.
Khalid: How so?
Sheikh Omar: Do you remember a few years ago when I and several of our brothers cheered the news that thousands of bottles of an Australian wine called Mollydooker had been destroyed in a warehouse accident, and how I went around all that day calling myself the Mollydooker Sheikh?
Khalid: Now that you mention it, I do.
Sheikh Omar: That was no accident; we did that. Besides persuading Americans that the worst wines are really the best wines, we have tried to reduce the supply of wines that they actually enjoy. Some of our brothers in captivity were very cunning—they convinced the infidels that the harshest way to waterboard them was to use Mollydooker. The fools have gone through hundreds of bottles of this glorious wine because they think it is compounding the torture. But they are the ones tortured by it: they now treat it as if it is poison. They wear Hazmat suits while opening the bottles and make sarcastic comments about the high ratings that Parker gave Mollydooker.
Khalid: And what do our brothers think of the wine?
Sheikh Omar: They love it. They don’t try to drink it, but it gets in their mouths anyway, and they say it is very tasty. In fact, they think Parker was too restrained in his praise of Mollydooker.
Khalid: Incredible.
Sheikh Omar: I feel sorry for this Blobber Parker—as sorry as I can feel for an infidel. He recently sold his business, and a life of luxury now awaits him. And yet, he persists in trying to save his countrymen from themselves. He knows what we are up to, he knows we are using wine to wage jihad and to slowly drain Americans of their zest for life, and all he gets in return is the mockery of an ungrateful nation. The Americans are unworthy of such a man, and they will come to regret their failure to heed his many warnings. In turning away from hedonistic fruit bombs, they have disarmed themselves, and they will pay dearly for this mistake, Insha’Allah.